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All portfolio workApp concept · Pet careOpen experience
Independent concept projectPet careReference measured · review required

Pawprint Club

A playful pet-scoped experience covering records, calendar, services, caregivers, bookings, live walks, health, feeding, training, and messages.

Launch interactive experience Browse all 20 screens
Project type
Independent concept
Format
Browser-based app
Experience scope
20 connected screens
Industry
Pet care
Fidelity status
Reference measured · review required
01 · Design rationale

A product direction built around a complete journey.

A playful pet-scoped experience covering records, calendar, services, caregivers, bookings, live walks, health, feeding, training, and messages. The case study exposes the project’s structure and delivery boundaries so visitors can assess the visual system, route coverage, and intended interactions without mistaking a concept for commissioned client work.

  1. 01

    Household pet care and service coordination

    The route architecture is organised around household pet care and service coordination, with each named screen assigned a specific interaction role.

  2. 02

    Project-specific visual direction

    Sky, coral, and moss illustration with pet-shaped navigation motifs, lively walking maps, friendly empty states, and record clarity.

  3. 03

    Original asset plan

    Original pet illustrations, licensed animal portraits, fictional health records, and CSS live-walk maps.

02 · Experience architecture

Navigate the complete app map.

Every named screen opens directly, making the concept’s scope inspectable and shareable without loading every experience route on this page.

20Connected screens

Routes describe the frontend experience. A visible route does not by itself claim a live backend integration or native store release.

03 · Evidence and boundaries

Original presentation, documented provenance.

Reference research and implementation status are stated separately. Third-party screenshots, logos, and branded assets are not used in this presentation.

Instagram reference study

Reference record

The Instagram links below document private clean-room measurement. They do not imply affiliation, endorsement, human approval, or permission to republish source screens.

System
A15 · ios
Studied
2026-08-13
Entry family
instagram-pet-setup
Status
reference-measured · human review required

Automated targets: structural changed pixels ≤ 2.0%, full changed pixels ≤ 8.0%, MAE ≤ 0.015, RMSE ≤ 0.035. These are measurement targets, not pixel-perfect certification.

Asset record: Original pet illustrations, licensed animal portraits, fictional health records, and CSS live-walk maps. Reference imagery is research-only. Public experiences ship original or licensed assets with source records.

  • Instagram primary screen

    circular status rail followed by edge-to-edge visual posts and compact social actions

    • Circular story items are approximately 72–78 px
    • Feed media runs full width at square or 4:5 aspect ratios
  • Instagram alternate state

    status items progress, carousels page, and like, save, and message actions update locally

    • Text tiers read near 17/14/12 px
    • Five destinations occupy a roughly 58 px bottom bar

Explore Pawprint Club from its first screen.

Open the browser experience, then use its connected navigation to inspect the complete concept route by route.

Launch Pawprint Club