A product direction built around a complete journey.
A kinetic product experience spanning sport collections, comparison, fit, outfit building, athlete proof, membership, stores, and checkout. The case study exposes the project’s structure and delivery boundaries so visitors can assess the visual system, route coverage, and intended interactions without mistaking a concept for commissioned client work.
01
Technical running apparel commerce
The route architecture is organised around technical running apparel commerce, with each named screen assigned a specific interaction role.
02
Project-specific visual direction
Monochrome athletic photography, safety orange, oblique pace grids, sharp product typography, and performance-driven motion.
03
Original asset plan
Original apparel renders, licensed action photography, CSS textile diagrams, and fictional athlete profiles.
02 · Experience architecture
Navigate the complete site map.
Every named page opens directly, making the concept’s scope inspectable and shareable without loading every experience route on this page.
20Connected pages
Routes describe the frontend experience. A visible route does not by itself claim a live backend integration or native store release.
03 · Evidence and boundaries
Original presentation, documented provenance.
Reference research and implementation status are stated separately. Third-party screenshots, logos, and branded assets are not used in this presentation.
Reviewed Mobbin evidence
Reference record
The links below were supplied as reviewed Mobbin reference records for pattern research. They do not imply affiliation, endorsement, or permission to republish source screens.
Asset record: Original apparel renders, licensed action photography, CSS textile diagrams, and fictional athlete profiles. Reference imagery is research-only. Public experiences ship original or licensed assets with source records.